TOLPAGORNI has developed a new way of working with industrial marketing and communication. The work is based on research in sales and marketing and pragmatic experience and has been packaged into a powerful workshop called Value Engineering
Creating product strategies is easy, we do that for breakfast. But creating executable product strategies is truly difficult. In addition how can create the new great products for tomorrow while we are busy with today's business
Requirement management is key to success. Seven out of ten development projects are failing to reach profitability. Often due to lack of market insight and alignment with strategies. Do you have the knowledge and methods in place to secure success?
If your company is like most organizations, there is an on-going battle over how the company is “driven”. Sales, marketing, engineering, finance, legal, and distribution all competing with each...Read more >
Regardless of company size the profitability of the product range should be one key area for the product management organization to focus on.If the company is a smaller fairly new technology company...Read more >
Finally a Definitive Definition of Roles and Responsibilities for a Product Marketing Manager In a previous post, I discussed What Should a Product Manager Do? In this one I will discuss: What Should...Read more >
Skills sets required from a successful Product Manager In an article in Ny Teknik from Sept 7th 2016 Helen Ahlbom is looking for the new CEO of Ericsson. Sometimes we see that the Product Manager...Read more >