TOLPAGORNI has developed a new way of working with industrial marketing and communication. The work is based on research in sales and marketing and pragmatic experience and has been packaged into a powerful workshop called Value Engineering
Creating product strategies is easy, we do that for breakfast. But creating executable product strategies is truly difficult. In addition how can create the new great products for tomorrow while we are busy with today's business
Requirement management is key to success. Seven out of ten development projects are failing to reach profitability. Often due to lack of market insight and alignment with strategies. Do you have the knowledge and methods in place to secure success?
. Pros and cons with clear responsibilities. How far should you as head of product management go by dividing responsibilities in your product management team DUAL RESPONSIBILITIES...Read more >
A good understanding and description of the voice of the customer is necessary but this doesn’t mean doing exactly as the customer says. There are many difficulties connected to properly...Read more >
In Mark Gurman’s piece about Apple Watch’s retail sales pitch (http://9to5mac.com/2015/03/03/apple-watchs-retail-sales-pitch-revealed-3-key-features-switch-to-iphone-focus-on-bands/), he says that...Read more >
How to understand requirements for new military aircraft to be operational 30 years into the future. The Swedish paper Svenska Dagbladet has a section in their business part called “SvD INSIKT”. It...Read more >