ScandiNova found their message told to the market to be unclear and not communicating the unique advantages in their product line and technology.
Tolpagorni performed, in dialogue with ScandiNova, a Requirement Abstraction Modulation (RAM) workshop which identified three unique features that are core in the ScandiNova technology. These features were conceptualized and made central in all market communication. A brochure was designed to present the technology, the concepts and the product portfolio in a pedagogic way.
A strong value proposition differentiating the ScandiNova offer to the market from the competition. The brochure was used as a marketing tool became the focal point in the dialogue with all customers over the world.
ScandiNova Systems AB is a high-tech company designing and marketing technology leading products that generate power pulses used in research, industrial, defense and medical applications.