Establish speed as the cornerstone of your strategy – and things will change.
Understand how to manage speed and you will see the pattern of success.
Speed Management is the key component in Executable Product Strategies.
The Challenges for High Tech Products
All companies in the technology intensive world are being challenged. “Innovate or Die” is today’s mantra. The markets are shifting and new technology is being developed. Agile development models have drastically altered the arena for creating products and services. The speed of change is increasing in all markets. It is not a matter if a shift will occur but how and in what pace the shift is happening.
The new challenging situation cannot be dealt with by using the old school management and strategy models. To address the challenges alternative perspectives are needed. Perspectives allowing incremental yet radical innovation. Perspectives enabling short term monetization while pursuing investments in new core technologies.
The Product SoundTrack® is such a perspective and model. It has been used in multiple cases by leading companies and focuses on a pragmatic strategy development. The model is developed by Tolpagorni after years of driving Product Management consulting and research. It is inspired by thought leaders such as Michael MacGrath, Rich Mironov, Prof Dr. James Anderson, Prof. Dr Tony Gorschek as well as Rock Star Jonatan Stenson.
The Real Problem to solve
Companies suffer from symptoms of bad strategic development and execution. Often strategy finds the solution to the false problem. But, what is the real problem? Why do we see the same problem-patterns in different organizations with unrelated portfolios and technologies? Why do completely disparate organizations suffer from the same obstacles? We have identified two root causes for struggling High Tech Companies:
- All technology portfolios have multiple speeds in development
- All markets undergo disruption. But most companies have not identified the true speed of change.
Establish speed as the cornerstone of your strategy – and things will change. Allowing your organization to deliver at different speeds is difficult. But we have found it to be the pattern of success. In fact, we claim Speed Management to be the critical component in High Tech Product Strategies.
The Product SoundTrack®
The Product Sound Track® is an approach and a model to tackle Speed Management. It is a model to manage the real issues of your business. It makes you focus on the outmost important capabilities for success. It builds your ability to become innovative in a disruptive market while quickly responding to customers’ urgent challenges.
The Product SoundTrack® is built on Speed layers. It helps you identify critical capabilities in the layers by defining the “PLAYGROUND”, “EDGE” and “CORE”.
When to use it
The Product Sound Track® is a strategy model developed for technology intensive product portfolios in the B2B world. Product SoundTrack® is a model that can be used in multiple situations. Use it when you:
- Initiate strategic work
- Plan for a platform change
- Want to increase sales on existing technology
- Revitalize your Portfolio
- Create the investment budget
- Validate the portfolio/product strategy
Magnus Billgren conducted a webinar to get a hint of what is the pattern of profitable products, watch the recorded video and download the slides of the presentation