Bridging the hand-over from Product Management to Marketing is often a challenge. It’s important to ensure that the Marketing department receives correct and to the point information, to enable new solutions to be launched to the market smoothly and successfully. Product management is always stressed for time and typically has an overload of information about the product at hand. It is often problematic for businesses to efficiently deal with the large number of incoming requests from both customers and sales staff asking for new or improved features in the products.
Mynewsdesk needed to create good value argumentation and a way to hand over relevant information efficiently.
Tolpagorni assisted Mynewsdesk with their Software as a Service (SaaS) offer by creating an improved process for the handling of new product requirements and features. The work also encompassed the decision process for defining new packages for software releases.
A process design based on the “bucket” principle, which enables stakeholders to make decisions in a more efficient, lean and transparent way.
Mynewsdesk is the leading digital PR company in the Nordics, with well over 5.000 brands using their newsroom. Their publishing and distribution tool helps customers increase their visibility by reaching the market and journalists with their news and marketing messages.