Product Management Conference | High-Tech | B2B

WHO IS SPEAKING?

The Product Leadership Day 18 October 2018

TICKETS

CLARITY OVER COMFORT, GUIDING PRINCIPLES FOR REAL WORLD PRODUCT MANAGEMENT

MATT LEMAY | Author of Product Management in Practice

Matt LeMay is the author of Product Management in Practice. He has helped build and scale product management practices at companies ranging from early-stage startups to Fortune 50 enterprises. Matt was selected as a Top 50 Product Management influencer by the PM Year in Review for both 2016 and 2015.

Matt worked as Senior Product Manager at music startup Songza (acquired by Google), and Head of Consumer Product at Bitly.

Maria Hofberg Pressbild 2017-645869-edited

HOW TO BE COMPETITIVE WITH A DYNAMIC PRICING STRATEGY

MARIA HOFBERG | Director Revenue Management, Pricing & Product, SJ

Maria has worked at SJ for the last seven years and has extensive experience in developing services and offers that meet customer needs and willingness to pay. Previously, she has worked in different roles with Business Development, always focusing on creating sustainable customer relations and profitable business. Maria is responsible for developing and maintaining SJ Customer offering (fares structure and onboard service offering), Pricing and Revenue Management with an annual turnover of approx 5 billion SEK.

Her main focus is to improve customer satisfaction, customer perceived value for Money, grow market share and increase internal efficiency. Maria will share her experience and logic behind SJ's pricing strategy.

SPRINTING IN A MARATHON: INJECTING AND SCALING DESIGN THINING INTO YOUR DEVELOPMENT CULTURE

MOLLY STEVENS | Director of User Experience Research, Uber

Molly is an impact focused product leader with 16+ years in user experience and a global focus on improving the user experience across technologies and services. Molly has worked as a UX researcher at Google for many years. Thereafter she moved on to be Head of Product Management at SocialCode. Molly is now working as Director of User Experience at Uber in San Francisco, where she is leading a team to research how to improve the Uber experience - for drivers, riders, businesses and Uber itself.

Uber is constantly changing and evolving - within the product, technology, and design group. Keeping up with the growing and developing needs, while running a business, requires agile tools and methods. In this talk, we'll discuss tools and methods for tackling tough problems and developing great solutions -- and spend time hands-on with one or two of them.

HOW IS POSTNORD KEEPING UP WITH SHIFTING CUSTOMER BEHAVIOUR, INCREASED COMPETITION AND SPEED TO MARKET?

ANNE-CHRISTINE LANE | Head of Nordic Customer Service Processes, PostNord

Anne-Christine's focus at PostNord is to develop qualitative and effective solutions that contribute to increased sales, customer satisfaction and profitability. She have many years of experience in business and strategy development for the customer and channels.

Right now she is responsible of customer service strategies, technology, RPA and development that ensures customer value and moves us toward Nordic harmonization. Anne-Christine will share her experiences working at PostNord for over 15 years and seen the customer behavior change affecting the products and services as well as the business of the company.

BEING THE GOOGLE TRANSLATE OF IOT STANDARDS - TAKING THE FIRST STEPS TOWARDS CREATING AN ECOSYSTEM FOR SMART BUILDINGS

NICOLAS WAERN | CEO, GO-IOT

Nicolas is the CEO of Go-IoT, delivering solutions for the Building Automation Industry. Go-IoT solves integration problems in the Internet of Things- industry through cutting-edge hardware, software, software as a service, and cloud solutions for smart buildings. Go-IoT have solutions to make it easier for others to innovate with buildings and to help create the platform economy that is developing more and more for buildings and cities worldwide. Their mission demands new business models and to find new partners and customers in the horizontal IoT-industry that want to be a part of smarter cities.

Go-IoT is creating a seamless experience between different IoT standards and opening up the world of building data for others to take advantage of.

SaaS OR A PaaS? - HOW TO FIND PRODUCT POSITIONING IN THE ECOSYSTEM

CHRISTINA BERNTSSON | CHIEF PRODUCT OFFICER, APPSPOTR

Christina is driven by continuously optimization both work wise and in her personal life. That has lead to the passion for product development since products always can become better, more efficient, reached out to a new target group and so forth.

At Appspotr Christina is Chief Product Officer with an experience of working with IT-products for the last 11 years in different IT companies. She is leading the existing product towards Creatives and Developers in parallel to establish the product in China.

BRINGING VALUES - FROM THE IDEA PHASE TO GLOBAL LAUNCH

ANJA SIMONSSON |VP Communications, Alfa Laval

Anja has worked with global product launches in various roles for 20 years. In her present capacity as Vice President Communications, Alfa Laval Marine Division she daily faces challenges of securing aligned messaging across country-specific channels, in various cultures and with vast geographical distances. She has spent the last 14 years with Alfa Laval and worked on their Launch process e.g. reducing the time from idea to cash in the company as a whole and working on improving marketing processes.

Are customers responding to the same messages and communication tools globally and what are the trickiest challenges with customers going online?

FAIL FAST BUT SMART! LESSONS LEARNED FROM AN AGILE TRANSFORMATION JOURNEY

MATTIAS WAHLBERG |Product Leader Tacdis, Volvo Car Retail Solutions

Mattias personal drive is to create software products that users want to use. Great user experience is key for both corporate users and for end customers. Volvo Car Retail Solution have undertaken an internal agile transformation which has unleashed the power of the agile way of working where they involve customers and users early to get quick response and feedback. Our internal pace has increased a lot and time to market for new features has decreased by a factor of 10, at least.

When your market transforms, for example, due to digitalization, it’s hard to predict the future. To move from a known state towards greater unpredictability is scary in itself. To do that journey with a rigid organization stuck in processes and structures can end in a virtual catastrophe. Poor user experience and lack of trust in the market is the unavoidable result. How can you transform into an agile organization that avoids that result, and instead delivers a great user experience? During this talk, Mattias will share Volvo Car Retail System’s journey. How they try, learn and change, to fail fast but smart so that they can deliver better value with greater impact sooner than excepted.

HOW TO BUILD A HIGH PERFORMING PRODUCT TEAM?

PETER TYREHOLT |Chief Product Office, VisibaCare

Peter believes in creating value by focusing on building the right thing from business strategy level to feature level. With a history as a product manager, sales manager, head of account and product teams and with the last five years as a management consultant helping companies transform their business and customer value in digital transformation he has started on a new challenge.

As Chief Product Officer at Visiba, a rapidly growing company transforming healthcare by enabling virtual care integrated with traditional care in one continuum. Peter is responsible for building a product team from scratch for a product where the market is under creation and competition is exploding. Which competencies do you need? How do you educate the team and company about product thinking and continuous discovery? What do you focus on when everybody needs something? Peter will share his process and thoughts when building a new product team.

They are prepared to challenge! Get your Tickets Now!