During the workshop, Tolpagorni will guide you through the Value Development Model©. That is a structured framework for Product Managers, or anyone else involved in product marketing, to work with a value perspective when designing sales and marketing material. During the workhop you'll go through the four areas of the Value Development Model©:
Discover – get customer insights and understand the value of your product.
Define – define the value proposition(s) of your product.
Connect – create the narrative to communicate the values of your product.
Convey – develop the sales and marketing collateral that help the customer through their buyer’s journey
What you will learn:
After the workshop:
This workshop is suitable for anyone who is involved in product marketing, particularly if you work as a: