Using the Value Tree for Crisp Product Communications

-In my current assignment as interim VP product management we often discuss how to communicate THE VALUE of our product.

Why do I want this new product in the roadmap?  Why should our target buyers decide for our product?

What is so special compared to competition?

 We work with various channels – both F2F meetings with Key accounts and thru virtual channels, eg internet marketing using social media such as YouTube and Facebook. In a growing global organization it is vital that everybody is on the same page – our message to the market needs to be consistent over time (and channels) to be credible and trustworthy.

 The Value Tree tool is promising to deliver exactly this! Please check it out yourselves – and try it on your product.

Value Tree

Build your own Value Tree

A small word of warning though – it might seem very simple at first glance but my experience is that you should expect to spend some time to get it right. Make it perfect in steps – using iterations involving key people from product management and marketing!

 Good luck!

Feel free to contact me if you have any feedback or comments on the Value Tree. Or if you want help in implementing it on your products. 

ProductBeats Webinar Series

Get inspired. Meet global thought leaders and hear about the latest trends in Product Management; all from the convince of your browser. Jump start your Tuesday with a brand-new webinar, what are you waiting for...

Join in!

About Erik Bjernulf, Profoto

Erik has extensive experience in product management, business management and development. Within the software, electronics and hardware, Erik has pursued commercial success.

You Don’t Have to Do It Alone

Tolpagorni can provide the support you need for your product teams. We offer customized training by tailoring the content to meet your specific needs while minimize any potential disruption... Sounds interesting?

Book A Meeting Now

With our proven professional development trainings and global experience, we can help you move the needle and develop the completive advantage needed to find success with your products.