Location: On demand, call me.

Discover the true value of your Products and gain the competitive advantage needed to sustain yourself in a global market.

As the competition is increasing and customer behavior changing, the way we do business is no longer an option. Understanding your product's value and being able to communicate it, is needed more than ever. Value is created at all stages, through cooperation with multiple actors, from partners and customers to everyone in between. The product is still core but we need to define and discover the true value of our deliveries, that is where value engineering comes in.

About the workshop:

We have developed a new way of working with marketing and communication, based on comprehensive research, that has been packaged into a powerful workshop. During the workshop, we will guide you through the Value Development Model©, created by Tolpagorni, which covers four key areas:

  • discover  what should be leveraged,
  • define  the core value offering,
  • connect  target markets, and
  • convey  your values.

Using this model, we will enable Product Managers to work with a value perspective in designing, developing, and communicating the product.

You will learn:

  • To identify the true value of your products and create effective value propositions
  • To utilize market insights to identify target segments for each value proposition
  • To craft narratives using personas that resonate with each segment
  • To leverage various tools like Driving forces, Target market, Value Tree®, Value Vectors, PMA and Engagement models to map out the various value chains

After the workshop you will be able to:

  • Use the powerful Value Tree® tool to identify and engineer your Value Logic
  • Increase the quality of your Value Argumentation and be able to react to changes in the market
  • Use Compelling Events to trigger the Value discussion and produce relevant Engagement Models
  • Create effective marketing communication, fostering improved sales and marketing capabilities

Designed For:

  • Product marketing manager
  • Product manager
  • For Creating value logic
  • For you working on a product launch



All the trainers are experienced Product Managers with successful track records - generating billions of Euros in sales and profit.

This course is one of our most popular offerings, seats fills up quickly! You can sign up for an upcoming session using the form to the right, for team training please contact one of our training managers.


All documentation, including training materials will be made available via the ProductBeats community platform found at

Tolpagorni reserves the right to use any photograph/video taken at any organized or sponsored event, without the expressed written permission of those attending. Any individual participating at one of our events who wishes not to have their image taken should express their objection beforehand.

Due to the nature of these events we require a cancellation notice of at least 30 days in advance to provide a full refund. You can reschedule 14 days in advance of the event date, or if you are unable to attend it is possible to transfer your spot to colleague, we will do our best to accommodate your needs.

Download Product Value description


Sofie Ohlsén

More than 500+ Customers trust us

Transformation Lab
pivot invest
HPPM in action-1-1

More than 500+ Customers trust us

Take responsibility for your product management capabilities!

Training your Product skills is your responibility. As there are no Academic product educations so where do you get your knowledgeand best practise from? There are multiple sources:

  • Video channels
  • Books
  • Web searches
  • Tolpagorni trainings

About Us

We Build High Performing Product Management 

In today’s tech enabling society the opportunities are massive.
The boundaries of markets and technology have drastically changed and will continue to do so.
Product management is a vital function in managing the change and being able to build a long term competitive edge.

We help teams, individuals and companies on their  journey to build and launch successful products.
We have the tools, methods and experience to make it happen.
We love technology and thrive when it gets complex! 


There are many more product trainings at Tolpagorni

Increase your skills and toolbox in any specific area; Product marketing, Value engineering, Strategy, Product Planning or Product Owner. If you are more senior, train to master the complexity of a High Performance Product Manager.

Check all Product trainings