New customer requests are arriving on a daily basis. Strong wishes are originating from the sales rep in Italy. Your new Chinese competitor is releasing new features you don’t have. The management team is putting pressure on you to speed up the new release. Recently you started to implement agile development practices and requirement management is more important than ever before.

You as placing orders for development have to make sure you are aiming for the right target. Your prioritization and your methodology is the basis for the future revenue streams for the entire company. Requirement management is key to success. Seven out of ten development projects are failing to reach profitability. Often due to lack of market insight and alignment with strategies. Do you have the knowledge and methods in place to secure success?

What you will learn

  • Build an understanding of the full spectrum of elements of software product management related to product planning
  • Gain attitudes, tools and knowledge for commercial and strategic product management
  • Form a knowledge base for passing the Certification tests provided by ISPMA
  • Open the doors to an international network of certified product management professionals

Who should attend

  • Product managers, business developers, marketers or project managers, who are in charge of products, ordering development or collecting market requirements
  • Individuals with previous experience from directing R&D, working with requirements

The Trainers

ERIK BJERNULF - has a broad experience of product management, business development and R&D. In areas including software, electronics and hardware, Erik has been driving products to commercial success. Find Erik on Linkedin

MAGNUS BILLGREN - a true entrepreneur and serial company starter. Active in development of the ISPMA initiative and founder of Tolpagorni and the annual Product Leadership Days, Magnus has been responsible for several open and customer internal product management training programs. Find Magnus on Linkedin 


Date: Venue: Address: Price:
4-5 May+ 1-2 June. 
Tolpagorni Training
Ringvägen 100E,
8th floor
SEK 29'500
excl. VAT


Register Product Planning